Marketing Update 6

by TLD Registry, January 25, 2017

2 Character Domain Release:

On 13 December 2016, ICANN published a general authorization for release of all letter/letter two-character ASCII labels for gTLD Registry Operators.

.CEO and .Best Registries will release 2 Char domains on 20th February 2017.

  1. 2 Character Names Pricing
  2. .CEO Policy Overview and RRA
  3. .Best Policy Overview and RRA

Over 30,000 .CEO and .Best Reserve Name Release:

On 20 February 2017, .CEO and .Best Registries will be releasing over 30,000 Reserved Names for sale.

  1. .CEO Reserve List Release
  2. .Best Reserve List Release

.CEO Updates:

Since entering GA almost 2 years ago, .CEO has provided a unique Platform for CEOs, Executives and Entrepreneurs.

  1. RRP of $99 and an ARPU of $120
  2. Average Renewal rate 64%
  3. Total domains sold 5,000+. Current registered domains 2,700

.CEO Members activate custom Engagement Profiles, read Member Generated Content on Story.CEO, and interact in CEO Conversation Streams.
The .CEO Platform is powered by PeopleBrowsr’s SocialOS technology.

Brand .CEO Domains

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A few of our Celebrity CEOs:

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Meet RomeoH.CEO - Canine Executive Officer

His name has been made into a hashtag and splashed across the webisphere. He’s met with leading influencers and business leaders from around the globe. His office is touted as one of the best places to work. He works side-by-side with his father and best friend who has been described as a “leader with an ‘x’ factor that often can’t be explained.”

Meet Romeo Halligan, the Canine Executive Officer of HubSpot who has reached rockstar status in the inbound marketing world. His and whose story began with a guy named Brian… Read more here

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Feedspot - Top 25 CEO Blogs & Websites For Chief Executives

Story.CEO has been featured on Feedspot as one of the Top Blogs for CEOs “based on search and social metrics”.

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The all new .CEO Engagement Profile

CEOs can now showcase and elevate their online Influence by upgrading the .CEO Identity Page to the all new Engagement Profile.

Dynamic newsfeed and customizable widgets give CEOs complete control, where they can feature their Kred Score, Photos, Videos and more, as well as engage with other CEOs.


.CEO Premium Name Price reduction effective 20 Feb 2017

The .CEO Registry has reduced the price of over 3,000 Premium Domains.
You can view the lists below:
.CEO Premium List with Reduced Prices


.Best Updates:

.Best domains help both businesses and individuals identify themselves as the best in their class or industry. Many registrants are increasing their site’s searchability by creating a unique URL that matches a popular search term including the word “best”.

  1. RRP of $99 and an ARPU of $125
  2. Average Renewal rate 62%
  3. Total domains sold 5,000+. Current registered domains 3,000

A study by Globe Runner SEO has shown that .Best domains can save registrants money on their SEM campaigns - See more below.


Popular .Best Domains:
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20 .Best Pages Ranking on Page 1 of Google

People are constantly searching for the "Best" of different online categories. The .Best Domains below appear on Page 1 of Google Search



.Best vs .Com Case Study

With most meaningful .COMs taken, some businesses are finding it difficult and more expensive to find a competitive edge in SEO and SEM.

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In a recent study, Globe Runner SEO crunched the numbers between the more traditional .COM and the SEO keyword focused new gTLD .Best, to see how the new TLD compares against our industry’s biggest player.

View Full Report

.Best Premium Name Price reduction effective 20 Feb 2017

.Best is reducing the price of over 3,000 Premium Domain names.
View the lists below:

.Best Premium List with Reduced Prices