Marketing Update 2: March 18th, 2014

by Michael Deparini, June 15, 2015

dotCEO Landrush began today..

PeopleBrowsr.CEO is now live!

Jodee is running around the office sending emails from JodeeRich@PeopleBrowsr.CEO

Below is an update of the marketing initiatives we have executed in the past week:

  1. dotCEO Global Tour: “The typewriter days of the Internet are over”

    Since hosting the Top CEO Influencer Summit in New York, we have hosted 3 more events in San Francisco, Austin and Los Angeles which saw over 500 CEOs in attendance.

    Hollywood celebrity, Catherine Oxenberg who is best-known for her role on the 1980s prime time soap opera Dynasty, joined us at the Los Angeles Summit which was very exciting for all.  Catherine is now CEO of her own production company, Holy Cow.

    Screen Shot 2014-03-18 at 11.21.23 AM.png

    See Catherine’s celebrity dotCEO page: http://catherineoxenberg.ceo/

  2. ICANNRegistrars dotCEO Directory  

    We have set up a beautiful iCANN dotCEO Directory page and have sent emails to Registrars CEOs inviting them to preview their very own dotCEO page.

    Screen Shot 2014-03-18 at 10.56.17 AM.png
    Here is the dotCEO page that we made for Antony Van Couvering, CEO Mind + Machines: click here

    Screen Shot 2014-03-17 at 7.12.16 PM.png

Once a page is claimed, it moves to the top of the dotCEO Directory showing the newest members first.

  1. Lead Distribution

    As you may have seen in Registrar Marketing Bulletin 1, we have over 2,000 dotCEO expressions of interest (EoI). They have been collected over the last few months.

    On Wednesday this week an email will be sent to everyone who submitted an EoI.  We will be directing them to our Registrar partners who are participating in dotCEO Landrush.  We will be specifically referring the leads to those Registrars that have built and integrated a personalised dotCEO lead conversion page.

    If you want to receive these leads, please send through a link to your customized personalised dotCEO lead conversion page by COB tomorrow and we will add you to the list.

  2. Partnering with high-level LinkedIn Gurus

    Over the next 3 months,  dotCEO TLD will be partnering with high-level LinkedIn gurus, including group administrators of CEO related LinkedIn groups.  These highly connected partners are using their profile and network to market dotCEO to their established groups.  

    Our LinkedIn partners are also directly mailing CEOs within their network to increase the awareness of the dotCEO TLD.

In next week’s Marketing Bulletin, I will tell you all about the first LinkedIn guru campaign.

  1. dotCEO Radio Interview with President&CEO Magazine

    Megastar radio personality Paul Stukel, Founder and CEO of PRESIDENT&CEO Magazine approached PeopleBrowsr’s Jodee Rich to discuss the future of dotCEO and CEO networking.


Listen to what Jodee had to say here: Radio interview with President&CEO Magazine

  1. dotCEO Community CEO Directories & Community Leaders

    We have launched several dotCEO community and location pages, including;

    SanFrancisco.CEO
    NewYork.CEO
    LosAngeles.CEO  

    Over the last week, we have established relationships with new co-marketing partners who were extremely excited about the dotCEO TLD and volunteered to be the Community Leaders for pages such as;

    Latino.CEO
    Black.CEO
    Women.CEO

    Over the next 3 months, we will be building over 100 more community pages and we will be recruiting community leaders to manage these.


We look forward to seeing many of you in Singapore :-)